TFTEA Vision:
To establish Thailand as a leading global exporter of high-quality fruits, recognized for their exceptional taste, safety, and sustainability, while contributing to the prosperity and sustainability of the Thai agricultural economy.
TFTEA Mission:
- Enhancing the Competitiveness of Thai Fruit Exporters Provide market research and intelligence to help exporters identify opportunities and adapt to market demands. Facilitate trade by advocating for favorable policies, reducing bureaucratic hurdles, and negotiating better trade terms. Promote the global brand of Thai fruits through marketing campaigns, international trade fairs, and promotional events.
- Promoting the Quality and Standards of Thai Fruits in International Markets Assist exporters in obtaining necessary certifications like GlobalGAP and ensuring compliance with international quality standards. Implement quality control and improvement programs to maintain the highest standards of freshness and safety.
- Supporting the Growth and Sustainability of the Thai Fruit Export Industry Offer training and capacity-building programs on best agricultural practices, supply chain management, and international trade regulations. Promote sustainable farming practices to ensure the long-term viability of the fruit export sector. Support research initiatives aimed at developing new fruit varieties, improving crop yields, and reducing post-harvest losses.
By focusing on these core missions, TFTEA is dedicated to positioning Thai fruits as a symbol of quality and reliability in global markets, ensuring the sustained growth and success of Thailand's fruit export industry.
